Launching a Gamechanger Product in a Traditional Market
Launching a new productOur new product, MobideoSTO, is a gamechanger operating system for turnaround management. It fundamentally improves turnaround performance and manageability of the key factors that determine turnaround success – scope, cost, schedule, quality, and EHS.Similar to the launch of any new product, extensive planning was required. However, since MobideoSTO addresses a naturally conservative market – … Read more